Why Your Facebook Ad Account is Disabled and How to Fix It

Why Your Facebook Ad Account is Disabled and How to Fix It

Facebook Advertising has changed the landscape of online advertising by providing innovative and cost-efficient ways to reach a targeted audience. The advanced targeting features of the Facebook Ads platform are exceptional, allowing you to streamline your audience to maximize your advertising ROI. However, the downside is that Facebook does disable advertising accounts, leaving online marketers stranded.

The experience of having a disabled Facebook Account can be devastating. We know how it feels when your primary source of business leads suddenly vanishes into the blues. So, you are no alone.  This article takes an in-depth overview of Facebook ad account deactivation and the way out.  We also provide a guideline to help you prevent such an ugly incidence in the future.

Reasons for Deactivating Facebook Ad Accounts

You may not be able to pinpoint the exact reason your Facebook Ad account was disabled because the social media giant doesn’t always state the reason. You simply get a red alert that your account has been disabled for violating Facebook Terms of Use or Advertising Policy. The next logical step is to visit the Facebook Advertising Policies page to know what’s gone wrong with your advertising.  To save you time, here are some common reasons why Facebook might deactivate an ad account.

Abuse of Branded Content: Facebook defines branded content as text, link, or media from companies or influencers that include a third-part brand name, product, or sponsor.  It is common for Influencers and publishers to collaborate for marketing or promotional purposes. However, the recent Facebook Branded Content Policy demands that the publisher tag the company they are collaborating with or risk violating the branded content policy.

Protracted Unsettled Payments: Unsettled payments over a prolonged period violate the Facebook Terms of Use and community guideline. Fortunately, an easy fix to this violation is to settle any outstanding payment. Your ad account would be reactivated automatically after making the overdue payments. It is essential to ensure your payment method is up-to-date to prevent a future recurrence of the ugly incidence.

Sexually Suggestive Content: According to Facebook, sexually suggestive content is a subject that causes confusion among publishers and advertisers.  Facebook defines adult content as any material that includes nudity, sexually provocative, or implicit or suggestive sexual activity or positions. Such contents are prohibited in Facebook Ad.

Unacceptable Use of Facebook Brand: Facebook allows ads that link to Facebook or Instagram content to make limited reference to the brands. However, the brand name and its trademarked logos are solely meant to clarify the ad’s destination. Therefore, it is unacceptable to make these trademarked materials the main content in the creative ad.

Abuse of Personal Attributes: Facebook has a policy on Personal Attributes that define its use in advertisement contents. Ads must not contain content that directly or subtly refers to race, ethnicity, religion, sexual orientation, disability, gender identity, financial status, and other personal attributes.

Other Reasons for Deactivating Ad Accounts.

Some materials are governed by the Restricted Content Policy that requires written permission from Facebook. In other scenarios, the advertiser simply needs to follow the guidelines on the restricted content page. The use of some materials in Facebook ads have some sorts of restrictions. For instance, content containing alcohol, dating, elections, politics, cryptocurrencies, weight loss, dating gambling, and a few others must follow designated guidelines. See the Facebook restricted content page for detailed lists.

Facebook Ad Account Deactivated. What Next?

Facebook gives owners of deactivated accounts the privilege to appeal its decision. So, if you have not violated the Facebook Advertising policy and Terms of use, you should submit an appeal. You can also appeal, stating that you have realized your policy violations and ready to make the necessary corrections.

The procedure is simple, log into your Facebook account and enter your advertiser account identification number when prompted.  After that, describe your recent activity on Facebook and your challenges.  You can also contact a Facebook Marketing Expert for a free consultation. These are highly knowledgeable Facebook staff that helps with Facebook advertising accounts. Click here to know if you are eligible for a free consultation

The baseline is that you should take the time to write a detailed, honest, and open letter in your appeal. A rash mail protesting an injustice will not do any good.  If you think your ad had infringed any of the Facebook policies, describe it, and communicate your intention to make amends.

The appeal procedure can take between a couple of hours to a few weeks. If your appeal is denied, you can simply repeat the request because the view of the staff that reviews each appeal might differ. But if you receive up to 10 denials, consider your ad account permanently banned.

So, what’s the way out?

 Well, nothing stops you from opening another Facebook Ad account with the same profile or another Facebook profile altogether. The lesson here is that you should diversify the advertisement channels for your business. Don’t allow your business to suffer because a platform decides to deactivate your advertising account.

How to Avoid a Facebook Ad Account Ban

The adage that prevention is better than cure is true regarding banned Facebook Ad accounts. So, it is best to follow the guidelines below to prevent a ban.

  • Get conversant with the Facebook Advertisement Policies and Terms of Service. Also, watch out for updates to these guidelines.
  • Create a single ad and wait till it is approved before creating multiple versions and scaling them. This will prevent you from wasting your advertising budget when an account is disabled for flimsy reasons.
  • It is advisable to have multiple administrators for an ad account. That is how to keep an account functional if one of the administrators get banned.
  • Make sure you add payment information to a Facebook Ad account only when you are actively using it.
  • Use Facebook Ad Manager when you are running ads for clients. This approach allows you to have separate ad accounts for each client so all your account will not be at risk because of a single incidence.

A Final Note

Hopefully, this article has shown you how to hit the ground running again when your Facebook Ad account gets disabled. Most importantly, it provides a guideline for avoiding the risk of getting a red flag on your Facebook Ad account.

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